Nutella’s success spawned countless imitators, most trying to mimic Ferrero’s formula and a great many competing against the original on price. But Nutella also inspired a counter-tradition, primarily within Italy, of premium spreads that hewed more closely to the older, nobler traditions of gianduia. In the past few years, more of these premium spreads have made their way to the US market. In the spirit of the Decalogue for Gianduia Snobs, here are seven guidelines on what to look for (and avoid) when shopping for quality gianduia spreads.
