
In Noka Part 2, we established that Noka’s chocolates are rather expensive. But that doesn’t resolve the question of whether the expense is justified. On to the analysis…

In Noka Part 2, we established that Noka’s chocolates are rather expensive. But that doesn’t resolve the question of whether the expense is justified. On to the analysis…

We ended Noka Part 1 with a question: Are Noka’s chocolates worth the money? Our consideration begins with an examination of Noka’s pricing. Onward…

Four years ago, while standing on a mountaintop in Switzerland, a pair of Canadian accountants, Katrina Merrem and Noah Houghton, decided to leave the ledgers behind and enter the world of gourmet chocolate. Two years later, they founded Noka Chocolate in Plano, Texas. On to the chocolate…