Oct 242011
 

Ferrero’s transformation and international expansion of the Nutella brand over the past forty-seven years remains one of Italy’s greatest industrial success stories.  But something was lost along the way.

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Oct 172011
 

Fate dealt Ferrero two blows with the flood of 1948 and, six months later, the death of its founder.  The following year, the company reorganized under the direction of Ferrero’s widow Piera, his younger brother Giovanni, and his twenty-five-year-old son Michele (1).

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