Focus on Gianduia, Part 32: Michele Ferrero, Supercrema, and Nutella

 Special Topics  Comments Off on Focus on Gianduia, Part 32: Michele Ferrero, Supercrema, and Nutella
Oct 172011
 

Fate dealt Ferrero two blows with the flood of 1948 and, six months later, the death of its founder.  The following year, the company reorganized under the direction of Ferrero’s widow Piera, his younger brother Giovanni, and his twenty-five-year-old son Michele (1).

Continue reading »

Focus on Gianduia, Part 31: Ferrero and Giandujot

 Special Topics  Comments Off on Focus on Gianduia, Part 31: Ferrero and Giandujot
Oct 102011
 

No discussion of gianduia would be complete without consideration of Ferrero SpA and its flagship product, Nutella.  Though a detailed examination of the company and its products is beyond the scope of this series, a brief historical sketch will suffice as background for some more specific observations to come.

Continue reading »