Oct 312011
 

Nutella’s success spawned countless imitators, most trying to mimic Ferrero’s formula and a great many competing against the original on price.  But Nutella also inspired a counter-tradition, primarily within Italy, of premium spreads that hewed more closely to the older, nobler traditions of gianduia.  In the past few years, more of these premium spreads have made their way to the US market.  In the spirit of the Decalogue for Gianduia Snobs, here are seven guidelines on what to look for (and avoid) when shopping for quality gianduia spreads.

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Oct 242011
 

Ferrero’s transformation and international expansion of the Nutella brand over the past forty-seven years remains one of Italy’s greatest industrial success stories.  But something was lost along the way.

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Oct 172011
 

Fate dealt Ferrero two blows with the flood of 1948 and, six months later, the death of its founder.  The following year, the company reorganized under the direction of Ferrero’s widow Piera, his younger brother Giovanni, and his twenty-five-year-old son Michele (1).

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Oct 102011
 

No discussion of gianduia would be complete without consideration of Ferrero SpA and its flagship product, Nutella.  Though a detailed examination of the company and its products is beyond the scope of this series, a brief historical sketch will suffice as background for some more specific observations to come.

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Mar 282011
 

Though Gianduia remained both puppet and political symbol through the 1860s, the character adopted a new function.  Gianduia became the central figure in Turin’s celebration of Carnival—the setting for the probable first appearance of the confection that would come to bear his name.

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